Saturday, June 30, 2012

Hype over Higgs boson hits new heights

ATLAS Collaboration / CERN

This diagram shows the results of a proton-on-proton collision in the Large Hadron Collider's ATLAS detector last September, with four muons indicated by red tracks. Such a result could be consistent with the Standard Model with or without the Higgs boson, depending on the analysis of multiple events.

By Alan Boyle

Has the Higgs boson finally been detected? It's almost gotten to the point that if a discovery of some sort doesn't come out of next week's update on the multibillion-dollar subatomic search, it'll be a big surprise. But how far will the announcement go, and what will it mean for the future of physics?

To refresh your memory, the Higgs boson is the only fundamental subatomic particle predicted by theory but not yet detected. It's thought to play a role in endowing some particles, such as the W and Z boson, with mass ... while leaving other particles, such as the photon, massless. The Higgs mechanism, proposed by British physicist Peter Higgs and others in the 1960s, could have played a role in electroweak symmetry breaking, which was a key event in the rise of the universe as we know it.


The Higgs boson is so key to the current understanding of fundamental physics that Nobel-winning scientist Leon Lederman nicknamed it the "God Particle"?? a term that has been making other physicists wince ever since. Another religion-tinged cliche would be to call it the "holy grail of particle physics," as CERN physicist John Ellis has. He says finding the Higgs is a key goal for the $10 billion Large Hadron Collider.

"That's one thing that we're really looking forward to with the LHC," Ellis told me five years ago. "In fact, back when we persuaded the politicians to stump up the money to build the thing, that's probably what we told them."

Last December, the teams reported that they saw "tantalizing hints" of the Higgs' existence at a mass of around 125 billion electron volts, or 125 GeV. But the confidence in those results was not yet high enough to claim a discovery.?Now the teams behind the collider's CMS and ATLAS experiments have collected higher piles of data, at higher energy levels, sparking higher expectations.

An hour-long BBC Horizon documentary focuses on the hunt for the Higgs boson.

The 5-sigma fetish
When physicists talk about their confidence, they talk in terms of statistical "sigma" levels. The higher the sigma, the less likely that the results are just a fluke. In particle physics, 3 sigma constitutes strong evidence, but it takes 5 sigma to accept the results as a discovery. At the 5-sigma level, statisticians say there's roughly one chance out of 3 million that you're leaping to the wrong conclusion, as opposed to a 1-in-1,000 chance at the 3-sigma level.?That distinction makes a big difference when you're sifting through billions upon billions of proton-on-proton collision reports.

Last year, the best that the LHC teams could do was 3.6 sigma for ATLAS, and 2.6 for CMS. Now physicists are looking for a 5.

For three weeks, the teams have been running the numbers on their experimental results in secret, so as to avoid any chance that one analysis will influence the other. Their results are to be announced during a presentation at the CERN nuclear research center in Geneva, which will be webcast starting at 9 a.m. CEST (3 a.m. ET) on July 4. Although no official word has leaked out, the unofficial word is that someone looking for a discovery could get to the magic number.

"Reports from the experiments indicate that at least one of them, if not both, will reach the 5 sigma level of significance for the Higgs signal, when they combine 2011 and 2012 data and the most sensitive channel. So, this will definitely be the long-awaited Higgs discovery announcement, and party time for HEP [high-energy physics] physicists," Columbia mathematician Peter Woit wrote on his Not Even Wrong blog a week ago.

Since then, other physicist-bloggers have been fine-tuning the expectations. Here's a selection:

  • On the Resonaances blog, physicist Adam Falkowski (a.k.a. Jester) has a countdown clock ticking toward the Higgs discovery. "It is not clear, at least to me, if either of the two experiments will pass the 5-sigma fetish. But it does not really matter. ... What's going to change next Wednesday is that the status of the Higgs will be upgraded from 'almost certain' to 'beyond reasonable doubt.'"
  • On Quantum Diaries, Southern Methodist University physicist Aidan Randle-Conde advises against trying to combine the data from the two teams to get to 5 sigma. "With all this pressure to get as much out of the data as possible, it's tempting to move too quickly and do what we can to get a discovery, but now is not the time to rush things," he writes.
  • On the?ViXra Log, Philip Gibbs says that when CERN's researchers report their progress, "it is likely that the main question they are investigating will switch from 'Is there a Higgs Boson?' to 'Is it the Standard Model Higgs boson?'"
  • On a blog titled "Of Particular Significance,"?Rutgers physicist Matt Strassler advises caution,?but also suggests getting "the cases of champagne ready, in case the time has finally come to pop the corks." He points out that a discovery announcement would by no means be the end of the story. "Even if we see strong evidence of a Higgs-like particle ... the correct understanding of that particle?? in particular, determining whether it is or isn't a 'simplest Higgs'?? may take years."
  • As we approach H-Hour, you can expect to hear more via all these outlets as well as other blogs such as Cosmic Variance?and "A Quantum Diaries Survivor."

Physicist Gigi Rolandi discusses the Higgs search in a CERN video.

Hedging on the Higgs
What Strassler and Gibbs are saying is important: Technically speaking, CERN is unlikely to announce that the Higgs boson has been definitively discovered. It's more likely that physicists will talk about a new particle that has a signature consistent with the Higgs but has to be investigated further.

CERN hinted at that approach last week in the news release announcing Wednesday's webcast. "It's a bit like spotting a familiar face from afar," said the center's director general, Rolf Heuer. "Sometimes you need closer inspection to find out whether it's really your best friend, or actually your best friend's twin."

Gigi Rolandi, a senior research physicist at CERN, used a similar analogy in a video released this week, referring to crops of corn (which he calls maize, as most Europeans do), wheat (which he calls corn) and poppy flowers. Some particles are as easy to spot as a red poppy in a wheat field, he said. But not the Higgs.?"The search for the Higgs is more similar to looking for a single plant of maize among many, many corn plants, than looking for a poppy among the corn," he said.

We'll get a foretaste of Wednesday's proceedings on Monday, when Fermilab is due to provide its final update on the Higgs boson search, based on the full set of data from the now-closed Tevatron. Will Fermilab try to steal some of CERN's thunder, at least for a couple of days? Stay tuned....

Previous episodes in the Higgs hunt:


Alan Boyle is msnbc.com's science editor. Connect with the Cosmic Log community by "liking" the log's Facebook page, following @b0yle on Twitter and adding the?Cosmic Log page?to your Google+ presence. You can also check out?"The Case for Pluto,"?my book about the controversial dwarf planet and the search for new worlds.

Source: http://cosmiclog.msnbc.msn.com/_news/2012/06/29/12488155-higgs-boson-buzz-hits-new-heights?lite

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Eastern US storms leave 2 dead, 2M without power

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Source: http://news.yahoo.com/eastern-us-storms-leave-2-dead-2m-without-083953658.html

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Lane Garrison Released From Jail on Bond


Actor Lane Garrison was released from jail Friday after spending more than two months behind bars following his arrest on suspicion of domestic violence.

The 31-year-old posted $50,000 bail and was released.

Lane Garrison Booking Photo

Garrison was arrested April 22 after allegedly hitting his ex-girlfriend Ashley Mattingly, and has remained in custody since then because he's on parole.

The former Prison Break star was convicted of vehicular manslaughter back in 2007; He pleaded not guilty to misdemeanor domestic violence last month.

He could spend up to a year behind bars, not to mention even more trouble if a judge determines that the charge was a violation of his parole terms.

His next court hearing is scheduled for July 11.

Source: http://www.thehollywoodgossip.com/2012/06/lane-garrison-released-from-jail-on-bond/

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Friday, June 29, 2012

Charlize Theron Shows Off 'Mad Max' Buzz Cut

Actress spotted in Namibia, where she is filming 'Mad Max: Fury Road.'
By Jocelyn Vena


Charlize Theron shows off her newly shaved head in Namibia on June 24
Photo: Famous/ACE/INFphoto.com

Source: http://www.mtv.com/news/articles/1688770/charlize-theron-shaved-head-new-photo.jhtml

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Freshen Up Your House By Putting Some New Floors Under Your Feet

Refinishing your floors is an excellent home improvement project if you?re looking for a fairly extensive job that you can still handle yourself. New flooring is one of the best ways to update the look of your interior and add significant value to your home. Reading the following article can give you some great ideas about the different flooring options available to you.

Utilize the following tips for your personal home improvement today!

Make sure that you have a solid budget plan in place before you start a home improvement project. These things can be very expensive, and that is even more true if you do not have a plan in place. Of course, there are times where you may spend a bit more than intended, but you should not be so grossly over your set budget that it starts to negatively affect your finances. You should write down all you need and a rough estimate of the cost. Make sure to factor in a little extra just in case you may need it. Do your best to stick as closely to that budget as you can.

Carpet is probably the most common residential floor covering. Although it might seem like a job that calls for expert labor, you can easily lay your own carpet and save yourself some money. The place to start is with accurate measurements of the room you?re refinishing. Letting the carpet provider handle the cutting is a good idea; that?s one place where experience counts. Before you go to work with the hammers and the glue, think about the sub-surface you want to install beneath your new carpet. Carpet pads can both extend the life of the carpet and make it easier to live with. They help dampen sound and cushion impacts; their benefits definitely justify their modest cost.

If you?re ready for a more labor-intensive flooring job, consider the possibility of installing ceramic tile. This is a flooring solution that works in more than just the bathroom; you can easily purchase attractive tiles that are perfect for your kitchen or other high-traffic areas. As a do-it-yourselfer, you?ll want to stick to matted floor tiles. These come in rolls, with all of the tiles connected together. This saves you time and ensures that your tiles go down with proper spacing. All you need to do after fixing them to the sub-floor is lay in your grout. Give some thought to the effect that the grout is going to have depending on its color; shades that contrast sharply with the tiles can provide a striking effect.

If your home has a chimney, have it cleaned and inspected every autumn. This is crucial for your safety, as carbon monoxide levels can rise significantly due to clogged chimneys. Consider installing a carbon monoxide detector in your home, since the fumes are odorless and you may never know they are above normal limits. In addition, check and replace the batteries in your smoke detectors.

Outdoor faucets will likely not be in use during the winter months, so turn them off and place a cover over them. The same goes for outdoor plumbing pipes, which can freeze and break when the temperatures drop. You do not want a bill for replacing broken pipes during the same months that your heating bills are higher than usual. It would also be wise to insulate pipes that are hidden in crawlspaces and any attic areas.

The information presented here will help you prepare for a home renovation project. It is very important to plan well so that everything goes off without a hitch. While there is much more involved in the process of home improvement, these four tips will help get things started.

If you need a good robot cleaner today, then you got to check out our highly recommended Roomba reviews. If not, then discover more here.

Source: http://www.watchmecca.co.za/?p=524

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Over the hill: NYC's Cyclone coaster turns 85

In a Tuesday, June 26, 2012 photo, people ride the Cyclone roller coaster at Coney Island in New York. The New York City landmark and international amusement icon will be feted Saturday, June 30 with a birthday party in its honor. (AP Photo/Mary Altaffer)

In a Tuesday, June 26, 2012 photo, people ride the Cyclone roller coaster at Coney Island in New York. The New York City landmark and international amusement icon will be feted Saturday, June 30 with a birthday party in its honor. (AP Photo/Mary Altaffer)

In a Tuesday, June 26, 2012 photo taken on Coney Island in New York, a maintenance worker applies a decal commemorating the Cyclone's 85th anniversary while people wait in line to buy tickets. The New York City landmark and international amusement icon will be feted Saturday, June 30 with a birthday party in its honor. (AP Photo/Mary Altaffer)

In a Tuesday, June 26, 2012 photo taken on Coney Island in New York, a float marking the Cyclone roller coaster's 85th anniversary and used in the Mermaid Parade is seen in the ride's lot. The New York City landmark and international amusement icon will be feted Saturday, June 30 with a birthday party in its honor. (AP Photo/Mary Altaffer)

In a Tuesday, June 26, 2012 photo taken on Coney Island in New York, a reflection of the first and steepest climb is seen in a mirror placed near the tracks of the Cyclone roller coaster. (AP Photo/Mary Altaffer)

In a Tuesday, June 26, 2012 photo taken on Coney Island in New York, warning signs are posted before the first and steepest climb of the Cyclone roller coaster. The New York City landmark and international amusement icon will be feted Saturday, June 30 with a birthday party in its honor. (AP Photo/Mary Altaffer)

(AP) ? The ride begins with two train cars, filled with as many as 24 passengers, cautiously trekking up a hill of wooden tracks. The rattle of the ascent slowly grows louder. As the cars reach the coaster's 85-foot peak, there's a short pause ? followed by a swift 60-mph plunge to the bottom that has made stomachs churn and eyes water since Calvin Coolidge was in the White House.

Such a timeworn ride requires a great deal of attention to ensure the safety of its passengers, say workers responsible for the Cyclone, the 85-year-old New York City landmark and international amusement icon that will be feted Saturday with a birthday party including 25-cent rides ? the same price they were on its debut on June 26, 1927.

"It takes a lot of work to run a very old roller coaster," said Valerio Ferrari, president of Central Amusement International, which operates the coaster.

Each morning beginning at 7, maintenance workers hike the coaster's tracks along the walk boards in search of damaged wood and loose bolts. The cars, which are originals from 1927, are dismantled every winter before they undergo nondestructive testing and are reassembled.

The Cyclone may not be the oldest or tallest coaster in the nation. But it became a worldwide symbol of America's emerging leisure class in the early 20th century.

Towering above Coney Island's boisterous boardwalk at the corner of Surf Avenue and West 10th Street in Brooklyn, the Cyclone went up after brothers Jack and Irving Rosenthal invested $175,000 to build a dynamic new coaster that would satisfy the demand for more attractions in the area.

The result was a ride that included 2,640 feet of track, 12 drops and 27 elevation changes. For a minute and 50 seconds, passengers aboard the Cyclone were jerked from one edge of their seat to the other, as the coaster would slow around the bends before heaving its riders down steep dips.

This was all done by design, said Jennifer Tortorici, the Cyclone's operations manager.

"It's 2,640 feet of track, so if it wasn't slow in certain areas, the cars would wind up on the beach somewhere," she said.

Still, the turbulence is sometimes so forceful that passengers have seen personal belongings fly out of their pockets. Lost items range from the typical ? keys, wallets and cellphones ? to the more obscure, like dentures, wigs and underwear, Tortorici said.

Safety issues have at times dogged the Cyclone. A worker died on the ride in 1985, Tortorici said, and in 2008 the family of a California man who died after fracturing his neck on the ride sued the city for failing to keep the coaster safe. A Law Department spokeswoman said the city has been indemnified and the case is pending.

The city's Buildings Department conducts safety inspections up to three times a season, according to spokeswoman Ryan FitzGibbon.

Beyond its age, what distinguishes the Cyclone from contemporary steel coasters is that it's made of wood, from the cars to the tracks they ride on, although it rests on a steel base. Valerio Ferrari, president of Central Amusement International, which operates the coaster, said this construction makes for a ride that has "a lot of energy."

"Wood has that feeling, that vibration. It's more alive," Ferrari said.

He added: "Going for one ride on this coaster is like going through, someone said, a car accident."

The sentiment has been shared throughout the years. The coaster's employees have no qualms about perpetuating a legend that in 1948, Emilio Franco, a West Virginia coal miner who had been mute since birth, spoke his first words ? "I feel sick" ? after plummeting down the Cyclone's precipitous 60-degree drop.

Even Charles Lindbergh, the American aviator who became the first person to fly a nonstop solo flight across the Atlantic Ocean, reportedly said several years after it opened that riding the Cyclone was "greater than flying an airplane at top speed," according to The New York Times.

These days, the Cyclone's paint has chipped, and the steel beams have rusted a bit. But patrons still enjoy the same rush.

"You can describe it in just one word: intense," said Laurie Rosen, of Burke, Va., who rode it Tuesday.

The Cyclone, also known as the Big Momma of Coney Island, carries about 250,000 riders every season from April through October.

By 1988, the city declared the coaster an official landmark, and it was placed on the National Register of Historic Places in 1991.

According to the Parks Department, the Gravesend Historical Society's president wrote in a letter requesting the landmark status: "Unlike the Dodgers, the Cyclone will never leave Brooklyn."

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2012-06-29-Cyclone-85th%20Anniversary/id-bccbe797810c449eab8326b14b307ae4

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Congress honors black World War II Marines

Hundreds of African-American veterans who helped to integrate the Marine Corps during World War II at a time segregation was an everyday reality are now proud recipients of the nation's highest civilian honor.

Nearly 70 years after the Marines of Montford Point became the first African Americans in the Corps, Congress on Wednesday awarded them the Congressional Gold Medal. The Corps was the last branch of the U.S. military to allow blacks to serve.

Originally from Washington, D.C., then-19-year-old Charles Manuel Jr. enrolled with the Marines in 1942 straight out of high school.

Manuel was sent to Montford Point, a North Carolina base that the Corps created to keep African Americans away from bases where other Marines trained. Roughly 20,000 other African- American Marines trained at the base, which operated from 1942 to 1949.

He said that the training at the base was rough, because for many recruits it was their first time experiencing boot training and their instructors were White. "Our drill instructor told us, 'You people want to be Marines, I'm going to make Marines out of you dead or alive.'"

Manuel, now in his late 80's, sat next to his daughter, Rosetta Holloway at the ceremony.

"It was more than overdue," Holloway said. "I'm very excited and pleased for my father, who's really proud of being in the Marines."

William McDowell, who was selected to represent Montford Point, received the medal on behalf of the roughly 400 Montford Point Marines in attendance. "It does sadden me that some of our brothers are not with us today. The upside of it all is that we do remember each and every one of them. They are in our hearts and minds and they should never be forgotten," McDowell said before taking a pause to dry his eyes.

The medal will be on display at the National Museum of the Marine Corps in Virginia. The Marines received bronze replicas.

President Franklin D. Roosevelt banned racially based employment discrimination by all federal agencies in 1941, and a presidential directive allowed African Americans to serve the Marines in 1942.

House Democratic Leader Nancy Pelosi told the Marines: "You served our country at a time that it took an extra dose of patriotism to do so. Because all of the freedoms that you were fighting for were not afforded to everyone in our country at that time."

Speaker of the House John Boehner, Senate Majority Leader Harry Reid and Senate Republican Leader Mitch McConnell also spoke.

"Allowing blacks to serve the Marine Corps was seen as an experiment," Boehner told the crowd. "If it was an experiment, it didn't last any long. Before the end of the war, the Marine commandant at the time said the experiment was over. The men trained at Montford were Marines, period."

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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Free Group Fitness Classes | Therapeutic Associates Physical ...





Free Group Fitness Classes
6:30?PM????Therapeutic Associates Physical Therapy - Nampa
Description:
This class is for anyone looking to get in shape, lose weight, or live a healthier life. If you need guidance in starting a fitness program or you have plateaued in your current fitness program Therapeutic Associates can help meet your health and fitness goals.

Cost: FREE
Who: Community members
When: Every Wednesday @ 6:30pm
Where: Therapeutic Associates Physical Therapy - Nampa

Link: http://www.therapeuticassociates.com/events/group-fitness-classes/

Age Group: All Ages
Venue: Therapeutic Associates Physical Therapy - Nampa
Address: 2635 Caldwell Blvd, Ste B Nampa, ID 83651
Phone: 208-442-0577

Save Event

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Thursday, June 28, 2012

It Takes More Than One Step, But It Lasts a Lifetime

Education has been and will always be the path of success for any individual, and as the American writer Ralph Ellison said once ?Education is all a matter of building bridges.?

It takes more than one step, more than one brick to build a bridge, and also to build your career which starts with education. You can build your career from within the organization that you work at or between different organizations, but before that it is significant that you understand the importance of your own personal development and of career planning. Career development is an ongoing process that will help you achieve more every day in any activity you do.

Ginzberg, Ginsburg, Axelrad and Herma theory (1951) proposes that it is a development path that leads to career choice. ?Recognizing that vocational choice is influenced by four facts: the reality factor, the influence of the educational process, the emotional factor and individual values.?

If you are not sure what you want to do, take a step back and explore a little bit in your environment, your attitudes, the way you approach your problems and the different roles that you can take. This is the best way to start your career assessment and prepare your career development plan in which you decide where you want to be, what you want to do and what you can do to achieve it.

There are many ways in which you can develop your career and better yet, it is never too late to start. The most valuable thing is to be ready to face up to the wonderful future ahead of you. So as a first step you can always look for a career consultant to help you understand what your needs, skills, strengths and weaknesses are as well as to help you shape the career plan that can adjust to your life style and that can lead to long term satisfaction.

Of course it is always important to know what you are good at, so no matter if it is just the beginning of your career or if you are already in the process of developing it, an assessment test will help you look into those specific skills, likes, dislikes, abilities, among others that are important for you as a person to give the best of you in any work environment. This kind of assessment will also help you match your personality and interests with the areas and jobs that you could enjoy the most.

Always keep in mind that the world is in constant change and so there is a need for everyone to keep learning and keep growing in knowledge in order to compete and succeed in the job market.

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Wednesday, June 27, 2012

Laura's Mommy Journal: Oh, card games are games of chance???

UNO was a big hit during our last beach trip so I've been keeping my eyes out for other card games for this year's beach trip. During the spring school carnival, our family won a raffle basket from a local toy store and it included a pirate card game called "Argh!" The boys LOVE it and it is incredibly easy to play, even easier than UNO.

On a recent Target trip (first rule of parenting: there is always a recent Target trip), I perused the card section and found a Fruit Ninja card game. The boys love the video game Fruit Ninja so I bought the card game. In the game, you "slice" the deck and then decide whether to take a card that might contain a bomb or hope it is fruit. At any point, you can stop and keep all your fruit, or you can keep going to try to amass enough fruit to win the whole game.

Alex's strategy: get a couple of pieces of fruit and then stop. Stop. STOP! Cautiously, slowly, build up fruit in a safe manner.

Nate's strategy: Always let it ride. Keep going. GO BIG OR GO HOME.

Yet one more answer to the eternal twin question "Are they different?" Yes, they even gamble differently.

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Can Google Help You Guess Mitt Romney's Vice Presidential Pick?

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Tuesday, June 26, 2012

James A. Shapiro: Experimental Evolution: How Can We Watch Natural Genetic Engineering in Real Time?

I have argued that natural genetic engineering is the real creative process in evolutionary innovation. A central but undocumented feature of my argument is that cells can coordinate separate DNA-change events to produce functional new genome structures. How can experimentalists test this argument?

The experiments will probably involve microorganisms, such as bacteria or yeast. A standard procedure for measuring microbial DNA change (mutation) is to place the microbes in a petri dish where they cannot grow into colonies, count the number of cells deposited, incubate them for a period of time, and count the number of colonies that appear. Each colony arose from a mutational event that overcame whatever prevented growth (e.g., inability to utilize the nutrients provided or to synthesize a needed biochemical). The ratio of colonies to cells placed on the growth medium is the mutant frequency. We can measure how various treatments, such as UV irradiation, change this frequency.

Mutation experiments generally look for changes at a single location in the genome. With modern DNA-sequencing technology, the precise changes are easy to identify. Colonies typically appear two to three days after the appropriate DNA change has occurred. In most cases studied, suitable mutations occur in the population prior to plating. Examining the petri dishes after two or three days indicates the frequency of preexisting mutations.

Longer incubation of the selection plates often produces a large increase in the number of colonies. This indicates that mutations continue to occur under selection conditions. By counting these colonies and analyzing the population dynamics of the selected bacteria, we can determine whether selection affects the process of genome change.

When selection significantly stimulates mutations above prior levels, the process is called "adaptive mutation." Molecular geneticists agree that adaptive mutation (observed in different microorganisms) occurs when selective stress triggers natural genetic engineering activities that carry out DNA changes allowing mutated cells to form colonies.

In some cases, we know the consensus interpretation is correct. Together with my colleague Genevieve Maenhaut-Michel, I confirmed this. We studied an experimental situation where the required DNA change (a special type of coding sequence fusion) was never detected during normal growth but increased at least 100,000-fold after selection.

Other groups confirmed selection stress triggering natural genetic engineering by detecting evidence of "induced hypermutation" at various locations throughout the genome and by direct measurement of mutator function.

It is likely that more complex changes can be triggered by selection conditions. My colleague Bernhard Hauer worked for many years at the large German chemical company BASF. In order to produce certain specialty biochemicals, BASF used microbes. But often the good producer organisms would only grow on expensive nutrients. So Bernhard simply plated them on medium containing economic nutrients, waited for a month or so, and harvested the late-appearing colonies. Unfortunately, this was before the days of rapid sequencing, and we do not know what kinds of DNA changes occurred in the long time before the colonies finally appeared.

In order to look for coordinated natural genetic engineering at multiple locations, one approach is to repeat what Bernhard did but start with well-defined strains. We know that coding sequences that lack transcription signals can be activated by the upstream insertion of mobile elements in bacteria and yeast.

The strategy is to engineer strains that could only grow when multiple mobile element insertions activated several different coding sequences. For example, these sequences might encode proteins needed at various steps of a metabolic pathway (for nutrient utilization or for biosynthesis). Selection for activation of all the sequences together simply involves placing the microbes on a medium where the whole pathway is essential for growth, and then waiting for colonies to appear.

If the initial experiment was to prove successful and colonies did eventually appear, it would be essential to exclude alternative explanations and quantify the coordination. The most important control would be to show that no single activation event led to slow growth on the selection medium. Such growth could enable other activation events to occur independently later during proliferation.

Measuring the individual frequency of each single activating event over the time it took for the combined changes to appear helps quantify the degree of coordination. The expected frequency of truly independent changes would be the multiplied product of the individual frequencies. If the frequency of selecting all the changes at once turned out to be significantly higher than this multiple, there would be evidence for a coordinating process.

To learn how coordination operates, two standard approaches are applicable. One is to sequence the genomes of the individually and coordinately activated strains. Are the DNA changes the same or not? For example, if distinct mobile elements activated individual versus multiple coding sequences, we could conclude that different triggering processes occurred in the two cases.

The second standard approach is to ask if particular control functions are essential for coordinated change to occur. In the case of the starvation-induced coding sequence fusion that Genevieve and I studied in E. coli, we and others demonstrated the roles of regulatory proteases and transcription factors. To identify components of the control network is the first step to figuring out how it operates.

The approach I just suggested is relatively straightforward microbial molecular genetics. It would document cell capacity to generate an expression network by coordinated DNA changes at multiple locations in the genome. I feel confident that it will succeed. It would open a new chapter in experimental evolution.

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Supreme Court Upholds Key Part of Arizona Law (WSJ)

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Leigh Brown has distinguished herself as a leader in the Charlotte real estate market. Leigh assists buyers looking for Charlotte real estate for sale and aggressively markets Charlotte homes for sale. Leigh is also the best agent in Charlotte, North Carolina by being a Certified Distressed Property Expert (CDPE), avoid foreclosure and short sale expert, committed to helping families in financial hardship find options to foreclosure. For more information you can visit Forforeclosurehelp.com or Avoidforeclosureincharlotte.com. Leigh can also be reached at LeighSells.com or give her a call, 704-705-7036.

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Pipe Problems? Try These Great Tips On Plumbing! | DocsFolder.com

When you are trying to do plumbing repairs yourself, you need to know how to start. There are a lot of things to think about, including which tools to buy and what regulations you need to follow. Continue reading to find all the knowledge you?ll need to fix your own plumbing and even install new fixtures!

Avoiding frozen pies is easy if you ensure no area of your house ever falls below freezing and that any pipes which are exposed to such temperatures are protected with insulation. Pipes will freeze if they are exposed to temperatures below freezing. The best result you can hope for from frozen pipes is to be without water until the pipes thaw. The worst case scenario is a busted pipe and a costly repair.

|Drain cleaners should be avoided, if possible. Drain cleaners use abrasive chemicals that are not only harmful to you but also to your pipes. If your drain is clogged, hire a pro to figure out the problem.

|Do not use a drain cleaner if you can help it. Drain cleaners contain caustic and damaging chemicals which can destroy your pipes if used too often. Sometimes, finding a professional to fix a blocked drain is the best way to solve the problem.

|You might not be able to control which plumber you have to use, but you can find out all you can about them on the Internet. If your insurance provider has set up the appointment, check the company website to see customer reviews and feedback. This allows you to have some information before they arrive.

|Some items, such as bananas, carrots, pumpkin and chicken skins are terrible for blades and they can be caught in the drain and clog it. Throw out hard-to-grind things in a garbage can first, and then place the rest of the food in the disposal.

|If you work as a professional plumber, think about taking an apprentice with you. Two key advantages to doing so are the fulfillment and satisfaction of passing on your knowledge to the next generation, and having inexpensive labor on hand.

|You should avoid using blue toilet tablets, bleach tablets or any other odor removers in your toilet. Both of these may help to eliminate odors from your toilet, but it can also damage the rubber parts of your toilet, causing it to not function probably, or even to break down completely.

|Every member of your household needs a little plumbing knowledge, most especially where the shut-off valves are in your house, and how and when to use them. That will ensure that any time an emergency occurs it can be stopped in short order before real damage is done. Each person will be capable of stopping the water flow and able to shut off the system.

|When you are figuring out a problem with your toilet, your flapper might be your issue. The flapper is going to deteriorate as time passes, and flapper problems cause most leaky toilets. Your first step is to check that the chain?s pressure is correctly set. If the chain is fine, replace the flapper, as it is likely the culprit.

|Many people fear plumbing since it may destroy their homes. This can be avoided if you are aware of one thing. Know where you can find the water register in your home, and how you can turn it off.

Cleaning your in-sink garbage disposal can extend its lifetime significantly. You can prevent annoying odors and promote smooth operation by setting up a regular cleaning routine with lemon rinds, dish soap, and even cherry pits.

|The plumbing world is filled with amateurs. If you are more experienced, it might be helpful for you to look for an apprentice. Not only is this a good way to have cheap labor, it is also very fulfilling to pass on what you know to a younger person.

|You don?t have to call a plumber at the first sign of trouble. If the problem is not that serious, you can wait until you have more problems. Check all of your plumbing fixtures, note any problems and write them down so you don?t forget anything. Once you have your list, you are then ready to call the plumber. This way, there?s only one charge for the service, instead of the plumber needing to make multiple trips.

|Schedule all your plumbing work at the same time. You may want to have each minor problem attended to as the occur, but having multiple repairs done at once allows you to save up for the cost. Doing this can also save you money, since it?s common for plumbers to charge hourly rates. It?ll condense the total amount of time they need to spend to something you can more easily afford.

|To increase the useful life of your garbage disposal, clean it out regularly. By regularly using a mixture of dish soap, cherry pits and citrus rinds, you can ensure that your disposal runs smoothly and smells as fresh as one that is brand new.

|Inspect around the toilets for softness in the floors to see if any damage has occurred. Straddle the toilet, then start rocking on each foot to check whether you feel softness or weakening on the floor under you. This will save you a lot of trouble and money if you find the issue before something horrible happens.

|Frozen pipes can cause you to incur expensive plumbing repair bills. However, you can generally avoid this happening in the first place. Make sure that any outdoor pipes are well insulated. When it is cold outside make sure you bring in your hoses or at least drain them. Taking proper precautions can save you lots of money on plumbing bills.

|A normal pipe snake can clean out your washing machine?s drain stack if it backs up. This can be caused by things that go through your wash and eventually build up in your pipes.

|A sewage backup into the toilet is caused by problems often deep within the sewage line. If you have tried and cannot remove the blockage, you will need a plumber to come to your home and run the plumbing snake down into the toilet to clear the blockage.

|If you find there is water accumulating near the heating element in your home, shut off the water in your home immediately. Any delay on your part will give a little leak time to turn into a big one, causing more damage, requiring more work, and being generally harder to stop.

Check your pipes regularly for wear and tear. Replace any worn out or broken parts. You can make temporary fixes using foam to plug up leaks and holes, but it is, of course, temporary. Get a new part and fix that problem correctly.

|To maintain a clean, well-functioning septic tank, it is recommended that you clean it out once every five years. This will keep sediment from building and causing backup into the house, and possibly causing the septic system to fail. White it is somewhat expensive to pump the septic tank, it will be much more expensive should you need to clean backup, repair your septic tank or replace it altogether.

|If you notice a leak somewhere in your walls, turn off the water supply, and contact a plumber at once. This may indicate that your plumbing is seriously damaged. Many problems of that scale can contribute to mildew, mold and possibly flooding.

|Make sure that any pipes that are exposed are receiving some form of heat in order to prevent freezing during the cold seasons. When it?s extremely cold outside, it?s likely that the pipes you have outside will start to freeze. Pipes inside the home can also freeze if they run from outdoors. Make sure you use a heater to keep water flowing through them.

|Garden hoses need to disconnected and drained during the winter months. If you do not drain and disconnect them, they can cause damage to the water pipes that run through your house that they are connected to. If there?s a hose hook up in the garage, and it stays above freezing, you can safely leave it attached.

|To help you prevent faucet and sink leaks, you should perform regular maintenance. Proper maintenance can save you money, help you avoid mold and eliminate the need for a plumber. A small leak in a pipe can drastically increase the size of your water bill. This will also help prevent general wear and tear on your pipes.

|A lot of people do not know what to do about their plumbing issues so they pay a plumber big bucks! If you own a home, you should be educated in what the professional is doing. This will go a long way towards ensuring that the plumber does not take advantage of you by overcharging.

|Fix low water pressure by cleaning out the aerator to clean out sediment buildup. Take apart the faucet, and clean the aerator with vinegar and a small brush. Rinse off the aerator then reassemble and reattach to the faucet. This should raise the water pressure nicely because anything that was inside of the aerator will be removed.

|Never pour grease or anything fatty or oily into your drain. They can clog your drains once they cool down. This is very true for garbage disposal, since fat will make the blades run less quickly and efficiently. Dump your oil outside or in a container that you throw out with the regular trash.

|Rarely used valves can sometimes fuse together. Maintain them with penetrating oil, and rotate them every so often so they don?t stick.

Certain foods, such as chicken skin, carrots, pumpkin and banana skins can clog the drain. Instead, simply throw these items into the trash can, not into the disposal.

|When cleaning fiberglass bathtubs, sinks and counters, make sure to only use non-abrasive cleaners like laundry detergent and dish washing liquid for the hands. These types of cleaners are easier for your pipes when compared to other types of drain cleaners, and they also do not have the harsh chemicals.

|Make sure a new shower head is of high quality. People try to save money by buying the least expensive shower head that is out there. This is not the case though. The cheaper models usually are low quality and will break easier than a high quality fixture.

|If you need plumbing fixtures, think seriously about brass. For one, brass fixtures are far tougher and longer-lasting. Brass is also more attractive to the eye than typical fixtures. You can find these in any home improvement type of store.

|Have a professional flush your septic tank every five years or so to keep it working well. Doing so will help to avoid septic tank problems by ensuring that the tank does not become clogged with sediment. It may be a bit expensive to pump a septic tank, but it will be very expensive to clean up an emergency sewage problem.

|Use enzyme based cleaners when cleaning clogged pipes. Enzyme based pipe cleaners utilize natural bacteria to attack the clog and dissolve it so it can be washed away. Enzyme cleaners should be your first choice.

|Obnoxiously loud pipes that like to squeal and hammer are easy situations to correct. Exposed pipes will have to be anchored. You might want to contact a professional when the pipes are hard to access.

|When winter is on the horizon, it is particularly important to check your outside water fixtures to ensure they aren?t leaking or dripping. If water is continually dripping, you need to make some repairs on your own before the temperature drops below freezing. Regardless of the material of your particular pipes, whether it be copper, steel or plastic, water pressure from freezing water will cause pipes to crack. One small crack is all it takes to cause serious water damage to your home.

|Make sure your connection is very tight, by using the kind sealant that is specific to galvanized steel or threaded plastics. Check with your local hardware store to find what you?re looking for.

|Having plumbing tools around the house may feel like an unnecessary and expensive choice, but the tools could save you tons of money in the long run. The World Wide Web has many different video files that show you how to repair your plumbing. If you have the correct tools, you need not hire a professional plumber to deal with any minor issues that crop up.

Keep grease, fat and oil out of your kitchen drain. When they cool off, they become hard and will clog your pipes. Especially if you operate a garbage disposal, the fat causes blades to be less efficient. You should dispose of all oils outside of the sink.

|Make sure your toilet is not leaking. An easy way to determine this is to add a couple drops of food coloring into the toilet tank. If you then see the colors show up in the bowl right away, you can be assured that there is an issue that should be addressed.

|It is important to know the location of the valve that cuts off water to your house. You should see a water meter located on it or close by. Toilets and sinks might have a cut-off valve of their own. Add marks to the valves so everyone in your household knows what direction to turn the valves in case they need to cut them off in case the need should arise.

|Put strainers in the bottoms of your drains to stop any clogging agents from escaping down the drain. You should clean your kitchen sink?s strainer every time there is a large particle that?s trapped in it. Strainers placed in a bathtub can be cleaned periodically.

|Avoid paying the plumber until he finishes the job. In some cases, you have to make a down payment prior to the first day of work. This is okay to do; however, don?t let your plumber talk you into paying the entire cost of a job before he?s finished, and never pay the whole cost before he?s even begun. It is good to know that the plumber did everything as promised before he gets his money.

|If your toilet is clogged, the water level in the toilet is low, and a plunger is not doing the trick, you may be able to resolve the problem by pouring a bucket of warm water into the toilet from waist level or higher. Repeat this as many times as necessary until your clog is gone, and you can flush normally once again.

|If you are seeing water at the bottom of the dishwasher, most likely this is due to a faulty setup of the hose that leads from the kitchen sink. A hose that is properly installed should lead uphill, then downhill, to discourage water from each area from mixing.

|If you need a plumber, check out his or her credentials first. A plumber with bad credentials might not be experienced enough to fix your problem. Ask around, and check online reviews. Your relatives and friends will likely know a plumber they will recommend.

|There are two easy methods to removing a stubborn clean-out plug. You can loosen the fitting with a hammer and a chisel. The only other method is to take the chisel and use it right through the plug.

|If you come across a pipe that is frozen, try to thaw it out by using a hairdryer. A low level heat source may take a little longer, but it?s safer and you can avoid having to call a plumber.

Knowing which tools to use and how you should use them is an important skill when it comes to plumbing. You should read the manual with any new tool you purchase. If you don?t have the manual, look online or at your local library for more information. You should do the same amount of research on the steps required for your project. Before attempting any repairs, plan ahead, or you may make a costly mistake.

|Hot water running through your copper plumbing lines can cause some minor expansion in the pipes. Your pipes may no longer fit inside pipe hangers, they may grind against it, and it could damage them. Taping around the pipe where it meets the hanger can prevent this problem.

|Pour equal parts baking soda followed by vinegar down your bathtub drain once a month. Seal off the drain with a conventional plug or a piece of fabric while the natural chemical reaction takes place. After letting it sit for a few moments, clear the pipes out with a gallon of boiling water. By taking these steps, you have a good chance of ridding your pipes of hair and soap scum.

|Don?t use abrasive cleaners to clean fiberglass items. If your sink or tub is made out of fiberglass, stick to non-abrasive materials such as liquid dish washing soap. Harsh chemicals can erode your pipes and lead to water damage, which makes these cleaners better overall.

|Look for water damage by looking at loose tiles. Loose tiles can be a warning of a leak in need of repair. In the tile area, gently press the floor or wall to detect any ?give.? By identifying loose tiles, you will be able to react more quickly to an unseen leak and repair the damage before it gets worse.

|Putting in shower heads that are energy-efficient can save you a lot of money in energy costs. The majority of hot water is consumed by showers. Investing just a few bucks in these newer shower heads can yield triple digit annual savings.

|Make sure that you check all of the connections after doing any work on a hot water heater, especially pipes that connect to the pipe used for drainage. These pipes help to recirculate the water in the tank, keeping it hot while using less water and energy.

|You should contact your local Consumer Affairs Department before you hire any plumber. They will tell you if their licenses are all up to date or if they have received any negative feedback. You don?t want to hire anyone who is not in good standing and has an expired, or non-existent, license.

|If your work is outdoors, pace yourself and don?t get overexposed to the sun. The heat of the sun is easy to forget when you are very involved in your work, but that does not mean that it becomes any less dangerous.

|Before hiring a plumber, check their credentials against the local licensing agency or municipal authority. They will tell you if their licenses are all up to date or if they have received any negative feedback. They need a current license that is in good standing, and if not then you should look elsewhere.

Make sure all the people in your home are informed on where the water shutoff valve is located, and other important connections. You definitely want everyone to be able to stop excess water from flooding your home and damaging flooring and baseboards. Everyone will then know what to do in case of a plumbing emergency.

|If a plumbing project is in your future, know two things: what tools you have, and how you are supposed to use them. Use as many resources as you need, such as online or the library, to find the right information to repair your plumbing issues. Be sure to have a plan ahead of time before trying any type of repair, it could very expensive to fix the mistake.

|For the conservation-minded consumer, it might be wise to purchase a tankless water heater. Tankless water heaters do not store water, they heat it when you need it! Not only will you save money, but you will also have more hot water available to you.

|If you get grout in your pipes, you won?t be able to get it out by yourself. With a little effort, you can get some of the grout broken down and on its way down the line. This works better with plastic than metal pipes. Calling a plumber can be expensive but damaging your pipes will cost a lot more.

|If you notice wear and tear on the plumbing system, that means it is probably time for you to replace used parts. You can make temporary fixes using foam to plug up leaks and holes, but it is, of course, temporary. Investing in a replacement will save you from stress, as well as potentially catastrophic bills later on.

|If your home operates on well water and you notice pink or orange stains in your bathtub and other fixtures, this is no doubt due to iron in the water. You can deal with use by using a water softener, which is something you can get on your own at a local retailer, or by hiring a professional to come out.

|Heading into the cold season is an ideal time of year to schedule a tune-up for the hot water tank system in your home. This will help your water tank heat more efficiently so that you can spend less money on utilities.

|Use chemicals or cleaning tools to prevent your pipes from getting clogged up. This is really important for pipes that are subject to penetration from tree roots, such as toilet drains that run outside.

|If you don?t want to spend a lot on repairing plumbing problems, learn to prevent problems before they occur. Clogged drains are a major problem that often requires professional help. Hair is one of the most common clog-producing materials. Stop hair from going down drains with a drain cover or screen designed for this purpose. It?s more convenient to remove hair before it has a chance to get down the drain and into the pipes.

|If you know what tools you should use, it can help you deal with your plumbing problems in the right way. You should read the manual with any new tool you purchase. If you don?t have the manual, look online or at your local library for more information. You should do the same amount of research on the steps required for your project. Have a good grasp of what you?re attempting to do before you do it, so you don?t have to repair your repair.

If the flapper is worn or damaged, or if you see the flapper seat covered in mineral deposits, this allows water to run continuously in the bowl, and that in turn can give you a much higher water bill. Replace the flapper and clean the flapper seat to solve the problem.

|Avoid the chemical drain cleaners if you need to unclog any drains. Despite the effectiveness of these products in unclogging pipes, the ingredients within them are not friendly to skin contact. Make sure you protect your hands and arms if you are still going to use these products.

|A flapper that does not function properly or that has a lot of build up on it will make your toilet less efficient. Replace and clean your flapper seat to resolve this.

|To prevent frozen pipes, always keep the living spaces in your house above freezing, even if you aren?t home. Any exposed pipes need to be insulated against the outdoor temperatures. The pipes may freeze if the surrounding temperature drops below freezing. Even in the best case scenario, it will take hours for thawing to happen before you have running water again. Frozen pipes can also burst, which can be very messy and expensive to repair.

|Use lots of cold water when you run your garbage disposal. The cold water helps the blades that are inside stay sharp, and will keep your disposal running smoothly. If you use hot water it will liquefy the grease, allowing it to accumulate in your drain causing your pipes to clog.

|Be sure to clean your dryer?s lint trap. By keeping it clean, you can prevent fires and other problems. Inspect your lint trap often to see if there are any tears or holes. If there are, you can have lint getting into your pipes, and this will clog them and give you more problems that will have to be dealt with.

|Don?t run the water when the garbage disposal is used. It is a common misconception that water will aid in flushing the food down the drain. The opposite is actually true. The running water can cause the disposal to clog, causing a plumbing problem.

|Choose which drain cleaners you use with care. Some of them contain strong chemical agents that will damage your pipes. Ensure you?re choosing a brand advertised as being a gentle one for your pipes. Not all chemical cleaners are good for your pipes?or for you. Some chemicals are toxic to humans. In addition, if a cleaner attacks bacteria indiscriminately, it may destroy helpful bacteria that keep the plumbing system running smoothly.

|Ensure that if something goes wrong in your garbage disposal that you resist any and all urges you have that might make you want to put your hands inside to fix a problem. Even if it is are switched off, a garbage disposal can be very dangerous. It?s advised to obtain a diagram, possibly off of the Internet, that depicts your machine in accurate detail.

|In the world of plumbing, there are many novices. As a professional, it may be in your best interest to take on a skilled apprentice. This will not just give you an inexpensive helping hand, it will also allow you to show an interested person the ins and outs of plumbing.

Tightening a pipe too much can be even worse than not tightening it enough. This can damage your threads or put a crack in the pipe, make sure you tighten it appropriately, and never over-tighten.

|To minimize potential problems with your toilet, avoid using it as a trash receptacle. Keep away from flushing improper items down the toilet, like cotton balls, diapers, paper towels, or feminine hygiene products. These types of items can clog your toilet as they do not dissolve. As well, keep your toilet paper usage to as little as possible.

|If one of your water pipes freezes, turn on the tap to the faucet nearest the pipe so that the water has somewhere to exit as the pipe thaws. This reduces pressure to keep the pipe from bursting, which could prevent a big mess in your home.

|It?s just as harmful, if not worse, to tighten your pipes too much when installing them as it is to leave them too loose. Only tighten until leaks are stopped, because going further can damage threads, and maybe cause pipe cracks.

|To make sure that your water heater is running efficiently, you need to know what size your hot water tank is. Determining the correct tank size is a matter of estimating the water use by the people and appliances in your home.

|Certain property owners are choosing to put in flood alarms for a portion of their entire system for home plumbing. Flood alarms and smoke alarms are somewhat similar in the way they operate. When water reaches a flood alarm, this battery-operated device will sound an alarm. Flood alarms let you know about any leaks or potential flooding.

|Ensure you insulate any pipes that are in spaces which get extremely cold during the winter time, such as crawl spaces, exterior walls, and attics. Home improvement stores sell easy to install insulation. Doing this not only prevents frozen pipes from bursting, but it also prevents water from losing heat as it travels through the pipes.

|Ensure that the overflow holes in your sinks are not clogged. Overflow holes exist to act as a double check in case of an overfilling sink. That may seem unimportant ? but it will become a problem if they are clogged. Take the time to clean out the overflow holes as you go through your house doing your regular checks for various issues.

|A competent plumber will need many skills in addition to knowing the basics of water and pipes. Of course, water lines are the most common items that a plumber will work on.

|Pipes that are exposed to extreme cold in winter should be insulated. This exposure may happen to pipes in the attic, basement, or pipes in outside walls. Insulation can be wrapped around pipes, and is available at any hardware store. Wrapping your pipes will save the possible aggravation of them bursting under freezing temperatures and it also keeps the water hot until it reaches your faucets or shower heads.

As was discussed at the beginning of the article, while plumbing can be an extremely difficult chore for anyone to complete, it becomes significantly easier if you have the right advice and information. Use the advice from this article, and you?ll be on your way to doing your own plumbing.

Contact the trusted Atlanta plumber for all you plumbing needs. From polybutylene tube replacement, sewer line maintenance, or hot water unit installation, call Water systemspecialist, the reliable plumber. You can click here for more information.

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Sunday, June 24, 2012

Commercial Real Estate Agents ? Marketing Strategies for Your ...

Each year in commercial real estate, it is necessary to establish a marketing budget for the agency office. Proactive marketing of the agency office then assists the individual salespeople in their cold calling and prospecting activities.

When the marketing activities of the salespeople are matched to the marketing activities of the office, the branding reaches your target customer. In commercial real estate, the typical target customer or client will be one or more of the following:

Property investors of existing property

Property Investors wishing to acquire in the local area

Business owners in the local region

Solicitors and accountants that have property related clients

Tenants located in commercial buildings

Tenants located in retail shopping centres

Tenants located in industrial buildings and Parks

Property developers

In recent years, the marketing process in commercial property has changed substantially with the addition of electronic and Internet related marketing. The marketing package for a commercial agency remains a critical component of the yearly business plan.

To reach your target market the following components of the marketing plan should be considered:

Direct mail letter marketing to the people in the above list should be ongoing. The best value and conversion rate in this process is achieved through following up the letter with a direct call.

Unaddressed mail flyers drops through the local post office should occur three or four times a year.

Press advertising where appropriate and affordable is useful on the days where real estate features in the local media.

Success letters should be dispatched through the local area when property sales or leasing?s have been achieved.

Just listed letters should be dispatched through the local area when new properties are listed for sale or for lease.

Radio advertising is useful in regional towns where it is more affordable and can reach the target market.

Television advertising is only useful where it is affordable and it can reach the local target market. This is usually in the case of a regional town.

Telemarketing and cold calling should always be part of the marketing package for a real estate office. Caution needs to be exercised with regards to the do not call register that could apply in your location and the local legislation that relates to cold calling processes.

Community related marketing with signboards on sports venues is always useful where affordable.

Sponsorship of community groups and clubs is also wise strategy if the members of that group are aligned to the real estate product that you sell or lease.

Developing a simple group of promotional products to hand out to customers and the people you meet each day

Signboards are the most important marketing tool in the agency business. The more signboards you have in your territory, the stronger the branding for your real estate office.

The use of the Internet today requires careful selection of domain name, website identity, listing of properties on the Internet, search engine optimisation of your website, database, and Email integration.

Social Media Marketing tools that are becoming a big component of real estate communication. Whilst this can be done individually with each and every salesperson, it should also be done for the real estate office with its own business brand. Given that the marketing process here is quite specialised, it pays to involve experts in the process until it is well established and functional.

The process of marketing in commercial property is critical to the performance of the office. It complements the activities of the salespeople. In this way you can build market share consistently each and every year.

Commercial Real Estate Agents - Marketing Strategies for Your Office

John Highman is an expert real estate author, conference speaker, and coach. He helps Real Estate Agents to improve their market share, listings, and commissions. You can get a free ebook of real estate tips and tools right here at http://www.commercial-realestate-training.com

Content About : Commercial Real 8fdb69a8c8b19098d3ecd0f94522233d|? Marketing Strategies for Your Office Article

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